Posts Tagged ‘healthcare’

Expanding Market

Thursday, February 2nd, 2012

When healthcare providers affiliate with clubs, the membership market increases from a typical 3- to 5-mile radius to an 8- to 10-mile radius. This occurs because healthcare affiliation offers commercial clubs the credibility of safety and security. This new confidence attracts community residents who have never joined an area health club. While health clubs extend healthcare providers’ continuum of healthcare services, healthcare providers bring instant credibility, enlarging the membership opportunity pool. (more…)