Archive for the ‘Business’ Category

Sensible Sales and Service. Part 2

Thursday, October 4th, 2012

The solution to dilemmas like these is to ask questions and listen closely to the answers. Instead of giving the same facility tour and sales pitch to every prospect, customize it to each individual. This involves more than asking the question, “What are your fitness goals?” Other questions may focus on barriers to exercise, past exercise experiences, and equipment and activity preferences. (more…)

Sensible Sales and Service. Part 1

Tuesday, October 2nd, 2012

People come to fitness facilities searching for solutions to challenges, now and for the future. They want to improve their strength and health, test their physical skills, augment their competitive advantage and have fun. They want to do things they excel at and, at the same time, change unwanted aspects of themselves. But each prospective member will want and need something different. (more…)